J’Mar Smith went from Dunkin’ to rescuing Birmingham

J’MAR SMITH HAD a great routine going this spring. He would rise early in his Birmingham, Alabama, condominium after which head over to the native Dunkin’.
A former USFL championship quarterback with the Birmingham Stallions who retired from the UFL in March, Smith wasn’t grabbing a fast chew. He labored at Dunkin’ most days beginning as early as 5 a.m. — making espresso, serving doughnuts and ringing up prospects — so he may clear the remainder of his day to work out with a non-public quarterback coach and proceed on-line courses towards a grasp’s diploma.
Lower than two months later, nevertheless, Smith discovered himself again in a Stallions uniform to assist treatment a collection of quarterback accidents. With no different wholesome quarterbacks on the roster, Smith entered the beginning lineup, led the workforce to a 3-1 regular-season end and can begin Sunday because the Stallions host the Michigan Panthers (3 p.m. ET, ABC/ESPN+) within the UFL playoffs.
His return to the sphere after 2 1/2 years was a shock to all, given the route his profession took after guiding the Stallions to the 2022 USFL title. He missed all however one sport in 2023 due to a torn ligament in his proper hand and returned as a backup in 2024. Going through an analogous function in 2025, his temporary retirement in the end was solely a preamble to a outstanding comeback story.
“The issues I used to be pondering and going by means of mentally earlier than the season,” Smith instructed ESPN, “I simply needed to determine it out. Determine what was finest for me, what was the subsequent step, take a step again a little bit bit and simply let issues occur. It turned out in my favor, and I am blessed and grateful for it.”
SMITH HAD REUNITED with Stallions coach Skip Holtz, for whom he performed at Louisiana Tech from 2016-19, in 2022 with intentions of launching a dynasty. That dynasty has taken type — the Stallions gained one other USFL championship in 2023 and the UFL title (the league the resulted from the USFL/XFL merger) in 2024 — however Smith’s profession hadn’t adopted, which in the end led to his sudden retirement in March.
How surprising was his choice to name it quits? Smith stated he had begun the almost 10-hour drive from Birmingham to the UFL’s coaching camp in Arlington, Texas, in early March, when he started having second ideas. At age 28, he stated he could not think about one other season as a backup.
“I crossed into Ruston, Louisiana (roughly midway to Arlington), and I simply had a thought,” Smith stated. “I felt like I used to be forcing myself to do one thing I wasn’t snug with, and it saved consuming at me mentally. I needed to maintain my psychological (state). I felt like I used to be wholesome mentally and did not need to put something in jeopardy by doing one thing that did not really feel proper.”
Lastly, he pulled right into a Buc-ee’s journey middle. He purchased a candy tea and paced the car parking zone, talking quietly to himself. A couple of minutes later, Smith jumped in his automotive and pointed it again towards Birmingham.
Smith had been one of many Stallions’ background heroes in 2024, in line with Holtz, together with his energetic expressions of assist for beginning quarterbacks Adrian Martinez and Matt Corral in addition to all the workforce throughout video games. Followers would inform Holtz that Smith was their favourite participant, primarily based purely on what they noticed from him on the sidelines.
However remaining upbeat whereas being relegated to the bench for an additional season wasn’t one thing Smith was fascinated about doing. If he wasn’t going to begin, he was prepared to begin on a profession after soccer.
“He had simply this unbelievable angle in dealing with all of it final yr,” Holtz stated. “He is acquired this vocal, upbeat, robust character. I used to be actually wanting ahead to him coming again this season. And proper earlier than camp I feel he simply felt like he wasn’t in a spot that he may return and be as optimistic and supportive. I understood that.”
SMITH ESTIMATES HE utilized for 10 jobs as soon as he returned house from Ruston. He hadn’t given up the thought of a return to the UFL, however he wished to protect his financial savings from earlier seasons, he stated, to assist his son. He made clear in job interviews that he may depart at any level if a possibility to play — and never function a backup — arose. That did not land properly.
“They instructed me they might like to have me if I used to be achieved taking part in soccer,” Smith stated. “However I had determined I wished to proceed soccer till the fuel tank went empty.”
The one supply he obtained was from Dunkin’. Along with the early morning hours he most popular, it additionally included a possibility to take part in administration coaching.
“I checked out it as them giving me an amazing alternative,” he stated. “It was nice pay for what I used to be doing. You have to pay payments. what I imply?”
Smith introduced “unbelievable power” to the early-morning shift and was a “genuinely reliable and uplifting presence,” stated Lola Zatarain, the shop’s supervisor who stated a handful of the shop’s staff have made plans to attend Sunday’s sport.
On most days when his shift was over, Smith would meet Birmingham-based quarterback coach Demetric Value at 4:30 p.m. They did their finest to recreate the throwing exercises Smith would have participated in throughout coaching camp, placing a particular emphasis on footwork within the pocket.
“He was working laborious at it despite the fact that his mindset was far and wide,” Value stated. “It was like, ‘Do I actually need to do it? Do I actually need to return by means of this once more?’ Then we had this speak after a short while, and I used to be simply mainly telling him that I did not know why I felt it, however I felt that his probability was coming. It appeared like that was going to occur.”
Smith had deliberately tuned out from Stallions video games, not eager to get emotionally concerned. He would normally head to the gymnasium throughout their broadcasts. However Value and others had seen the beginnings of an unlikely domino impact. Birmingham starter Alex McGough suffered a shoulder damage in Week 2 and went on injured reserve. Corral changed him, with Case Cookus shifting as much as No. 2. Holtz had heard that Smith was understanding and reached out to him after McGough’s damage, however the two did not join. As an alternative, the Stallions signed Andrew Peasley as their No. 3.
Corral then started coping with a hip damage and was unavailable for a Week 5 sport towards the Memphis Showboats. Weeks after retiring in frustration together with his backup function, Smith was wanted. This time, Holtz acquired by means of by way of telephone and satisfied Smith to signal a one-week deal the day earlier than the sport. Smith met the workforce at Birmingham’s Protecting Stadium and served because the No. 3 quarterback within the Stallions’ 24-20 loss.
Af first, he signed simply as a favor to his former coach. However as accidents continued to beset the Birmingham QBs room, it turned an actual alternative.
It was time to place the Dunkin’ apron away.
“Typically, man, it’s a must to take a step again to take two steps ahead,” Value stated. “He actually went by means of the storm and climbed by means of the storm.”
HOLTZ FIRST MET Smith in 2015, through the recruiting course of that might lead Smith to affix Holtz at Louisiana Tech.
“He simply had an enormous arm,” Holtz stated. “I imply, he had this actually large arm and will simply throw it a mile. Then he needed to be taught to manage it. It isn’t a punt, move and kick competitors. It’s a must to be taught to throw it, and that is what he did and continues to do.”
Holtz’s offensive scheme has remained largely unchanged over that interval, and Smith did not have a lot to compensate for when he signed his one-week contract.
At that time, Holtz thought Corral could be prepared for Week 6. Smith remained in Birmingham whereas the remainder of the workforce returned to the UFL’s central observe facility in Arlington.
Corral, nevertheless, reinjured the hip in observe and went on injured reserve. Smith signed a second contract Might 2 and once more met the workforce in Birmingham for the Stallions’ Might 4 sport towards the San Antonio Brahmas in Week 6.
“So the primary two video games that he was in uniform,” Holtz stated, “the one probability I acquired to see him throw was throughout pregame warmups.”
Smith briefly remained in Birmingham after the sport with the Brahmas however quickly determined to affix the workforce in Arlington, driving in a single day — “the red-eye drive,” he stated — to get there in time to observe for the Stallions’ Week 7 sport towards the Houston Roughnecks. In that sport, Cookus suffered a proper elbow damage and Peasley was unavailable with a knee damage, so Smith changed Cookus on the finish of a 33-25 victory.
“J’Mar simply turned the healthiest quarterback I had,” Holtz stated. “That was actually it.”
Smith hasn’t seemed again since. He had some shaky throws in his first begin, a 29-28 loss to the St. Louis Battlehawks, a playoff workforce, in Week 8, however completed the season with two victories in his three begins and a complete of 758 passing yards and one other 90 dashing, together with seven whole touchdowns in elements of 4 video games.
“J’mar and I am going again for the reason that ’23 season … and we simply clicked straight away,” stated extensive receiver Deon Cain, the Stallions’ chief in receiving yards and receiving touchdowns. “He welcomed me with open arms to the workforce after them coming off of a championship yr, attempting to get acclimated to the playbook. … And you already know our relationship actually simply clicked actually fast since then. … for him to be again right here now, to essentially see how he prepares himself each day coming to work, main our workforce vocally, and thru his play, has undoubtedly been an amazing turnaround for him. I am excited to see how he finishes out the season for us.”
Holtz is joyful to see the place Smith is at as properly.
“You are speaking a few man that basically hadn’t performed soccer in 2½ years,” Holtz stated. “If you happen to take that under consideration, and bear in mind he was within the working world, you notice what a credit score that is to him, simply staying diligent with it. He did not quit on it and simply say, ‘Nicely, neglect it. It is over.’ He is saved his personal dream alive for this chance. What an amazing lesson for everyone.”
Smith is life like about the place this run would possibly, or won’t, take him. He frolicked in coaching camp with the New England Patriots (2020) and the CFL’s Hamilton Tiger-Cats (2021) earlier than discovering a house in Birmingham. On the very least, grad college — and the Dunkin’ administration coaching program — should wait.
“I simply love the sport of soccer,” Smith stated. “I’ve had some photographs, and I want I knew again then what I do know now. However so long as I can proceed to play on this league, or in any league that wishes to provide me a possibility to go spin it, I am all about it.”